Big Idea: “Interactive Grocery Circulars to Cater Towards Each Individual”

Client:  Including but not limited to Hershey’s, Yoplait, Vital Farms, Skinny Pop Popcorn, Chobani, Coca Cola, BUSH’s Beans, Michigan Lottery, Nutella, and other popular CPG brands

Date: 2017 – 2019

Location: Designed remotely from Ann Arbor, Michigan, these ads reached people across the United States

For this interactive grocery circular, we took the idea of circulars you would find in weekly flyers and made it digital. Choices are based on what the user purchases, so for this example, it was all health food deals since the user likes to eat healthy.

There are two interactives to test here: the first link allows users to add items to their shopping “list” (to the app of their choice, but for mock purposes the shopping app “Out of Milk” is shown here.) The second link allows users to tap the green labeled button to show more details about the items found in this week’s circular. Test interactive 1 here and interactive 2 here.

For more mobile interactives Pendulee has designed, click here.