Concept

Held at the historic Pullman Yards in Atlanta, Georgia, the Justice exhibition was a sprawling intersection of art and science. Tasked with unifying the work of over 15 international artists through design, Pendulee developed a comprehensive exhibition graphic identity. It used the metaphor of a transit system to navigate complex social themes.

First, with a full-sized bus serving as a central gallery anchor, we leaned into the aesthetics of public infrastructure to create a subtle yet powerful connective tissue between the diverse artworks on display.

Process

Next, our design strategy centered on the “visual language of the commute.” This transformed the gallery into a navigational experience. The exhibition’s graphic identity was built through several key design layers:

• Transit-Inspired Color Palette: We pulled a specific palette of pastels inspired by global bus and roadway systems, creating a sense of movement and public service throughout the space.
• Wayfinding Label Systems: Moving away from traditional museum blocks, we designed long, skinny labels that mimicked the feel of city bus brochures and transit maps.
• Direct Artist Support: To ensure a cohesive environment, we provided visual direction and high-resolution, print-ready files for specific installations. This included custom vinyl wraps for arcade games and large-scale billboards.

Finally, by treating the gallery as a living map, we created an exhibition graphic identity that didn’t just label the art; it moved the visitor through the narrative of justice in a way that felt both familiar and profound.