Big Idea: “Cupcake Label Design for an Established Bake Company”

Client: Just Baked

Date: 2023

Location: Troy, Michigan

Just Baked approached Pendulee to help elevate its branding. The old packaging looked antiquated, and Just Baked wanted a refresh that was simple, colorful, and eye-catching on the shelf. This mom-and-pop brand facelift turned drab packaging into an eye-catching display.

Using metallic foil to help set the labeling apart on the shelf, Pendulee created simple iconography to represent each cupcake flavor, allowing the see-through packaging to really showcase the product. Each cupcake was assigned its own color pallet, and the label design pulled from each cupcake’s sprinkles and icing to create a system between each flavor. See more brand design here!