“Abstract Art Coffee Shop Wall Mural”
Client: Roos Roast
Date: 2024
Location: Ann Arbor, Michigan
Concept
Roos Roast partnered with Pendulee to create a custom mural for their downtown Ann Arbor shop. Specifically, our job was to reimagine the space while honoring the brand’s iconic, handmade aesthetic.
First, we blended the brand’s official colors with the owner’s personal sketches pulled right from his sketchbook. Before, the corner was dark, not very welcoming, and didn’t feel like a place you wanted to sit. We turned that corner into a high-traffic retail area, a welcoming focal point in the shop.
Process
The project began with a functional redesign of the coffee bag retail area to clear visual clutter. Next, our commercial mural strategy focused on:
- Personalized Visual Narrative: We pulled vertical, free-form lines directly from the owner’s private sketchbooks. They made the mural feel true to the shop’s hand-drawn, handmade feel.
- Strategic Spatial Reorientation: By taking the clutter away from the hectic coffee bag corner and introducing a muted, calming blue, we used the mural to draw the eye toward a product shelf, subtly increasing retail visibility.
- Commercial Color Integration: We seamlessly blended the new artwork with Roos Roast’s existing brand palette, ensuring the “new” space felt like a natural, elevated extension of the original shop.
By combining commercial wall mural design with a strategic layout refresh, we helped Roos Roast preserve its “handmade” soul while creating a modern, iconic aesthetic for its downtown community.